Fashion’s newest It-model and social media phenomenon Lucky Blue Smith is Penshoppe’s newest face. #PenshoppeGotLucky!


Penshoppe kicked off its spring/summer season with a splash, unveiled its newest collection and announced the brand’s latest endorser: Lucky Blue Smith, the fashion It-boy and social media phenom and the drummer of The Atomics, the band he started with his equally gorgeous siblings, is the new face of Penshoppe, joining the ranks of Sean O’Pry, Kendal Jenner and Sandara Park.


Tall (he’s 6’ 2 1/2”) and lanky, Lucky Blue stars in the campaign in summer-ready pieces such as graphic shirts, light-hued denims, and printed button-downs. The American charmer serves his famous icy blue gaze with his trademark platinum-dyed hair slicked back while posing poolside, giving us that perfect laid-back summer afternoon vibe.





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