Midea Launches iADD Washing Machine in the Philippines


Vital to keeping a home are the accomplishment of chores and tasks. This is where some of the tension lies; chores like washing the dishes, sweeping the floor, and doing the laundry consume time and energy that should be spent relaxing with our loved ones.

The good people from the world’s largest home appliance manufacturer, Midea, have long recognized this predicament. And in their continuous effort to provide surprisingly friendly solutions for the ones who treasure tiny moments at home, comes their latest and greatest smart product to date: The iADD Washing Machine.

And just recently, the iAdd Washing Machine was successfully launched in the Philippines. Media VIPS were in full attendance to the exclusive gathering at the Abenson Global City to witness the unveiling of a definite upgrade for convenient living as we know it. Chef Rob Pengson and his family also graced the event. And together with his wife Sunshine, they shared to the attendees their secrets to successfully being able to manage the busy lifestyle that comes with being professional chefs and parents to their two lovely kids.9903751_midea-revolutionizing-convenient-home-living_tf3107e6c

Host Isa Litton interview with Midea ambassadors Chef rob and Sunshine Pengson

The iAdd Washing Machine revolutionizes the laundry workload by making it super easy and worry-free. The iAdd Auto-Dosing Technology, the first and one of its kind here in the country, ensures up to 44% savings on detergent and fabric softener. This technology has an intelligent weighing system, with a precision rate of +/- 300g. It weighs the laundry and based on this, releases the right amount of detergent and fabric softener. Aside from the savings, consumers don’t have to worry about putting too much or too little detergent and fabric softener.

The iAdd washing machine also has a Cleanliness Meter that detects dirt and soap for a better wash. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. This feature also ensures that your clothes won’t have that funky smell from soap residue stuck in your clothes.

In terms of noise, the iAdd Washing Machine ensures that you enjoy peace and quiet with its silent and efficient inverter motor. It’s so quiet; you don’t even notice that it’s running.

Lastly, the iAdd front load has an Auto Dryer Sensor that runs the ideal drying setting for your clothes so you save on time, electricity plus you save your clothes from over drying and shrinking.

Add to that the sleek, modern, and durable design it comes in, this appliance is everything you need to say goodbye to your laundry woes. Midea is definitely set to make home living as convenient and comfortable as ever, one smart product at a time.

This new washing machine line comes in two variants: an 8kg iAdd Front Load (P43,995) and the 10.5kg iAdd Top Load (P31,995)

For more information, please visit us at our website at http://midea.com.ph/ and Facebook page at https://www.facebook.com/MideaPhilippines




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