They’ve been staples of Pinoys’ homes for years. Now two beloved Filipino food brands, Lucky Me! and Bingo, appear front and center on quality cotton shirts by the Japanese retail giant Uniqlo.
A collaboration between Monde Nissin Corporation and global casual clothing label Uniqlo produced T-shirts carrying the distinctive designs of iconic Filipino brand, Lucky Me!, and the country’s favorite cookie sandwich, Bingo.
As the leading instant noodle brand in the country, Lucky Me! has been a staple in every Filipino pantry with its wide array of products that are hinged on local flavors sure to appeal to the Filipino taste. The launch of this collaboration coincides with the recent release of the Kantar Brand Footprint Report, with Lucky Me! once again topping the list of fast moving consumer good brands in the Philippines in 2015. Meanwhile, as a catalyst of daily sweet connections, Bingo Cookie Sandwich continues to captivate consumers, especially today’s teens, with its creamy fillings spread between melt-in-your-mouth chocolate cookies, and its distinctively “kilig” commercials.
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies that have well-loved brands and share the same goal of being part of people’s lives through their world-class products,” says Melissa Pabustan, Monde Nissin’s Head of Corporate Communications. “For years, Lucky Me! and Bingo have established themselves as favorite food brands. We are pleased that being part of Uniqlo’s South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate Lucky Me! and Bingo in a unique and fun way.”
“We are very happy about the warm acceptance of Filipinos for Uniqlo since 2012,” says Geraldine Sia, General Manager of Uniqlo Philippines. “As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands Lucky Me! and Bingo. We believe that this partnership will bring Bingo, Lucky Me! and Uniqlo closer to Filipinos.”
The limited edition collection will be available in all Uniqlo stores nationwide at PhP 590 each starting June 27. The shirts will also be available in Uniqlo stores in Southeast Asia, including Malaysia, Thailand, and Indonesia.