After weeks of teasers and pre-launch contests, James Reid is now officially part of the Grab family!
Grab Philippines, Southeast Asia’s leading transport app, officially welcomed actor James Reid as its newest brand ambassador in a media launch held at Whitespace Manila in Makati City.
Country Marketing head Khriz Lim said, “James is the perfect example of how we see the brand. He’s cool, hip and he embodies Grab’s ideals and principles. We knew that by asking James to be our ambassador, we’ll be delighting our passengers who are also his fans. You would not believe how many fans used the JAMES promo code just to get to meet him in person.”
A Grab user himself, James Reid said, “It’s a great privilege to be part of a brand I trust. I usually book Grab whenever I don’t want to drive and when I have taping. That way, I get to relax in the backseat after a tiring day without having to worry about anything.”
“Honestly, I’ve already tried almost all modes of transportation in the country and it’s good to know that there’s a hassle-free alternative like Grab for people who commute,” Reid added.
To celebrate its new celebrity partnership, last month, Grab Philippines has launched a new contest to give its loyal passengers the chance to meet their teen idol in person. To join, passengers just have to use the promo code JAMES when booking a GrabTaxi, GrabCar or GrabExpress.
Through their “Grab with James” contest, Grab flew in 12 fans and their friends from around the country for a rare chance to interact with the actor. “The Grab with James contest was tailor-fitted to make sure we get real fans from our passengers. We know how everybody loves James and getting to meet him is an added value to the regular features Grab has to offer,” said Lim.
The media and fans were treated to a night of parlor games and good snacks, complete with photo booths and prizes.
Reid was seen having fun with the games, joining in by facilitating Grab’s version of Bring Me, “Ready, Grab and Go!”. Hearts were aflutter with the game, Reid My Lips” where contestants were tasked to figure out the words James was silently mouthing to the audience.
“It’s an exciting time at Grab Philippines and we’re so happy that James is finally a part of the family. Moving forward, we can expect more surprises now that James is on-board. The Grab team is currently working on more fun offerings which both Grab and James’ fans can look forward to,” Lim said.